Mascara Monday #3 | It Cosmetics Superhero Mascara

Mascara Monday #3 |  It Cosmetics Superhero Mascara
Mascara Monday #3 |  It Cosmetics Superhero Mascara
Happy Bank Holiday Monday guys! I wanted to take this opportunity to share a mascara with you that I’ve been really loving, the It Cosmetics Superhero Mascara.


The It Cosmetics Superhero Mascara is said to “transform your lashes” and is described as “a game-changing mascara that’s clinically shown to give your lashes super volume, super length and super elastic stretch in just one coat!” The mascara contains “lash-lifting polymers, volumising collagen, strengthening biotin, proteins and peptides” to help condition lashes too.


This mascara comes in an elegant, shiny black tube that widens at the base and top which helps to make it easier to hold during application. The base also has the word “Superhero” and the “IT” logo written in silver which is nicely understated.

Wand and Formulation

The It Cosmetics Superhero Mascara has a long wand with a slim applicator featuring fairly standard looking natural bristles. I tend to prefer mascaras with short spiky bristles, like my trusty L’Oreal Volume Million Lashes Excess Mascara or the Yves Saint Laurent Baby Doll Mascara so I was initially quite apprehensive as to whether I’d like this mascara.

The formulation is more on the wet side so I do have to be quite careful during application but after a couple of minutes allowing it to dry, it won’t budge, flake or smudge during the day unless my eyes water – as it isn’t a waterproof mascara.

I’d like to note that this mascara has quite a strong fragrance which doesn’t bother me but might be something to be aware of if you’re not usually a fan.

Mascara Monday #3 |  It Cosmetics Superhero Mascara - Before and After Photographs


I felt compelled to share before and after photographs as I think they speak for themselves! The It Cosmetics Superhero Mascara really is a game changer and at £19.00 I think it’s 100% worth every penny. I hope you don’t mind me saying, but just look at my lashes!

I LOVE this mascara because it has ultra black pigmentation and a buildable formula. The It Cosmetics Superhero Mascara is lengthening, volumising and defining leaving my lashes looking super black, lifted, fuller and longer.

It is also really comfortable to wear, it doesn’t irritate my sensitive eyes or leave my lashes feeling crunchy to the touch. At the end of the day, when I come to remove my make up, it doesn’t give me any hassle either.

I’m so impressed by this mascara that I just can’t stop reaching for it! Definitely one of my favourite discoveries of 2017!

Have you tried the It Cosmetics Superhero Mascara? I’d love to know whether you love it as much as I do!
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